I spent 8 years getting products in front of people.
Now I do it for books.
My name is Cristian Ungureanu. I run Beehive — a PR and placement practice for self-help authors, built on one idea: the hard part isn't writing the book, it's being heard, and that comes down to who you know.
My Background
Before Beehive, I worked in marketing across hospitality and SaaS — most recently at QuickMail.io and ScraperAPI.com, where I built demand generation from the ground up: content, SEO, outbound, paid, partnerships.
The lesson that carried over wasn't a framework. It was that distribution is a relationship problem long before it's a tactics problem. The companies that grew were the ones where somebody knew everybody — where a launch had ten people ready to talk about it before it happened.
When I started paying attention to self-help publishing, that's exactly what was missing. Authors were writing to nobody, pitching cold, and getting ignored — while the same handful of shows and newsletters kept booking guests through people they already trusted.
That gap is where Beehive lives.
How I Work
Relationships before pitches
I don't blast lists. I know the hosts I pitch, I know what they book and what they turn down, and I don't burn that by sending them someone who's wrong for their audience.
The right readers, not the most readers
A small show with the exact audience for your book will do more for you than a big one with a general one. Reach that doesn't match is just noise.
Tailored, never templated
Every pitch is written for the specific show — its format, its audience, what the host actually books. That's what gets a yes.
You'll always know where things stand
Clear updates on what's been pitched, what's booked, and what's coming up next. No mystery, no silence.
Why Self-Help
The honest answer: these books matter in a way most books don't. Someone picks up a self-help book at a genuinely bad moment — a marriage coming apart, a career they can't stand, a habit they can't break — and occasionally the right one changes what happens next.
But most of them never reach that person. Not because they aren't good. Because nobody showed the author how to be heard, or introduced them to the people who could help.
That's the problem I want to solve. I want to be the person a self-help author calls when they've written something worth reading and don't know who to tell.
Let's talk about your book →The hardest part of a self-help book isn't writing it. It's getting it to the person who needed it that week.
Let's find the
rooms your readers are already in.
Whether the book is written, launching, or already out, there's usually a next conversation worth having. Book a call and we'll talk about who should be hearing about it.