One engagement.
From positioning to growth.
An end-to-end marketing partnership across the life of your book — built to drive measurable business outcomes, not vanity metrics. From the first positioning workshop to long-term growth, we run it together, with a vetted partner network handling writing, editing, design, and publishing.
Pre-Launch
Positioning, audience, and funnel foundations.
We define how the book sits in your market, build the audience it needs, and set up the funnels and attribution that turn readers into real business outcomes. This is where the highest-leverage work happens — usually 6–12 months before publication.
What's included
- Positioning and messaging workshop (the book's role in your business)
- Target buyer profile and competitive analysis
- Audience-building plan (LinkedIn, newsletter, network)
- Email funnel architecture and lead-magnet design
- Analytics and attribution setup
- Pre-launch content calendar
- Launch roadmap and 90-day timeline
Launch
A coordinated go-to-market moment.
We run the launch like a SaaS product drop — pulling PR, media, paid, email, and your partner network together to land the book with momentum. The goal isn't a one-week spike; it's the moment that converts the audience you built into pipeline.
What's included
- Launch campaign management (multi-channel coordination)
- Webinar and live event production
- Podcast guesting and media outreach (B2B distribution)
- Paid ads strategy and setup (LinkedIn, Meta, Google)
- Email launch sequences and partner mailings
- Landing pages and conversion optimization
- Partner coordination (writing, editing, design, publishing)
Ongoing Growth
Compounding the book into business results.
Launch week is just the start. We keep the engine running — repurposing content, growing the list, and turning the book into compounding pipeline, faster deal cycles, and a real speaking calendar. This is where the work compounds.
What's included
- Content repurposing (blog, shorts, podcast)
- Ongoing email marketing and nurture sequences
- Speaker and keynote pipeline support
- Lead-gen and outreach strategy
- Funnel optimization and conversion testing
- Monthly strategy calls and performance reports
Frequently Asked
Do I need a finished book to work with you?
No — in fact, the earlier the better. Pre-launch positioning and audience building are some of the highest-leverage activities in book marketing. We can start working with you 6–12 months before your publication date.
Do you work with self-published and traditionally published authors?
Both. The core marketing principles are the same. For traditionally published authors, we work alongside your publisher's marketing team and focus on the channels they typically underinvest in (email, community, podcast guesting).
What does the discovery call involve?
It's a free, 30-minute conversation. We'll talk about your book, your goals, and where you are in the process. I'll tell you honestly whether this engagement is the right fit for your situation — or whether you should wait.
Can you guarantee a certain number of leads, deals, or speaking gigs?
No — anyone who claims a number without seeing your funnel is not being straight with you. What we can guarantee is a disciplined, data-informed program with clear KPIs (leads, qualified meetings, speaking pipeline), regular reporting, and an honest read on what's working.
Let's Build Your
Book Marketing Engine
Whether you're pre-launch or post-launch, there's a clear next step. Book a free discovery call — we'll map out exactly where to focus first.