Three ways to get your book
in front of new readers.
Your ideal readers already follow podcasts, newsletters, and blogs in self-help. I get you booked and featured there — and connected to the people who can help you promote the book.
Placements
Get booked where your readers already are.
Most authors pitch cold, to a list, with the same email — and hosts can spot it in one line. I pitch hosts who know me, and only to shows where you're genuinely a fit for their audience. That's why the pitches land.
What's included
- Podcast bookings — pitching, negotiation, scheduling
- Newsletter features and swaps
- Blog and guest column placements
- A pitch written for each specific host, not a template
- A prep brief before every recording — the host's format, audience, what they've covered, what they'll likely ask
- Follow-up after the episode airs
Introductions
The right people for your book, fast.
Placement isn't always the thing you need. Sometimes it's a publicist, a launch strategist, someone who runs ads for books, a cover designer, or another author whose audience overlaps with yours. I make the introduction — so you skip months of figuring out who's real.
What's included
- Warm introductions to operators and partners in self-help
- Vetted referrals for work outside my scope
- Introductions to other authors for cross-promotion
- Any referral relationship disclosed to you before it happens
The Author Network
Get promoted by authors with your readers.
The strongest promotion for a self-help book is another self-help author with the same readers. Members swap newsletters, guest on each other's platforms, and show up for each other's launches.
What's included
- Newsletter and audience swaps
- Guest appearances on each other's platforms
- Launch support from authors who've been through it
- Ongoing access, not just during a campaign
One rule: promotion only, never reviews. Reciprocal review arrangements break Amazon's terms and the risk lands on the author's account, not mine. I won't organise them.
Frequently Asked
Do I need a finished book to work with you?
No, and earlier is often better. Podcast bookings take weeks to schedule and months to air, so the conversations that land around a launch usually have to start well before it.
What kinds of authors do you work with?
Self-help authors. I'm deliberately not carving that up further right now — traditionally published, hybrid, and self-published authors all have the same underlying problem, and I'd rather find out from the work than decide in advance.
How many placements will I get?
It depends on the book, the timing, and the fit. On the call I'll tell you which kinds of shows and newsletters I think are right for you, and we'll set expectations from there.
Do you work with authors outside the US?
Yes. I'm based in Italy and the shows and newsletters I work with are English-language and global.
What does the call involve?
A conversation about your book, who it's for, and where you're trying to get. If I'm not the right person, I'll tell you, and where I can I'll point you at who is.
Let's find the
rooms your readers are already in.
Whether the book is written, launching, or already out, there's usually a next conversation worth having. Book a call and we'll talk about who should be hearing about it.