Conversations on self-help book marketing — with authors on how they actually reached readers, and with the hosts, newsletter operators, and editors on the other side of the pitch.
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Hiring a ghostwriter isn't handing the book off. Liz Heflin writes nonfiction business books — and now publishes them end to end through her own press — and she tells clients to plan for 10 to 30 hours of interviews a…
Most experts treat their book as something to promote. Kory Kirby — a publishing strategist who's taken 100+ books across the finish line — treats it as a product to design first. We get into why product comes before…
Why write a business book — and what does it actually do for your business? Marina Aris, founder of hybrid publisher Brooklyn Writers Press, makes the case that a book is a funnel, not a keepsake: a way to generate le…
Most authors waste money on Amazon ads. Here's how to run them properly for a business book. In this episode, Cristian Ungureanu sits down with Michal Stawicki, an Amazon ads specialist who has managed campaigns for h…
Authors talking about what worked, and hosts and editors talking about what they actually book. The second half is the part nobody publishes.
Writers with something worth reading who want it to reach the people it was written for. Authors share what actually worked to get their book in front of readers.
Everyone on this show has either published a book or decided who gets on a platform. No commentary from the sidelines.
What got a yes, what got an instant no, what they'd do differently. Real examples or nothing.
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