Real conversations with authors, marketers, and operators on turning a book into a business asset — pipeline, deal velocity, and the keynote circuit.
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Most experts treat their book as something to promote. Kory Kirby — a publishing strategist who's taken 100+ books across the finish line — treats it as a product to design first. We get into why product comes before…
Why write a business book — and what does it actually do for your business? Marina Aris, founder of hybrid publisher Brooklyn Writers Press, makes the case that a book is a funnel, not a keepsake: a way to generate le…
Most authors waste money on Amazon ads. Here's how to run them properly for a business book. In this episode, Cristian Ungureanu sits down with Michal Stawicki, an Amazon ads specialist who has managed campaigns for h…
Every episode is built around one question: what actually works? Guests share real numbers, real campaigns, and real lessons.
Founders, consultants, and experts — self-published or traditional, debut or established — who want their book to drive leads, close deals, and book stages.
Funnel, attribution, and conversion thinking from SaaS, applied to books and the businesses behind them.
Not theorists. Authors, marketers, and operators who have turned books into pipeline, speaking deals, and premium clients.
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